Head 2 Toe takes place this Saturday, May 7

Ask any woman what they want for Mother’s Day and the vast majority will likely ask for a day to themselves.

Tricia Bolin, a nurse from the prenatal unit at Women’s Hospital, is looking forward to just that.

Bolin, the winner of inRegister Magazine’s Head 2 Toe event, came to Launch Media’s set on Thursday, April 21, to tell the cameras what she most anticipates.

“I’m excited about being able to relax and have a day for me,” Bolin said, “but I’m also excited that we’re going to raise awareness for a lot of people who don’t know about premature and sick babies.”

Head 2 Toe is an event geared for women looking to be pampered. Local vendors, including boutiques, spas and restaurants, will feature their products at the Crowne Plaza Hotel this Saturday, May 7, 2011.

As winner, Bolin’s video will air during the event. In the video, Bolin speaks about her experiences working with premature and sick infants as well as the recent loss of her husband and high school sweetheart.

“The makeover process selection is based on women in Baton Rouge who have an inspiring story and can inspire our audience,” Jeanne McOllister, from InRegister Magazine, said.

Bolin’s friends and family, who also visited the Launch Media set to explain to the cameras why she deserves the day of beauty, described her as inspirational, personable and intuitive.

McOllister said video was conducive in allowing Bolin’s story to resonate with the audience.

“The video allows the audience to see, hear and experience our winner’s story before revealing her makeover to our audience,” she said. “It’s more than a makeover; it’s celebrating her beauty both inside and out.”

The team at Launch Media definitely agrees that video is the best way to engage all an audience’s senses.

"The most important thing to us in producing this project is helping to share Tricia's story with others," Wes Kennison, our operations manager, said. "She's overcome incredible odds throughout her life, and being able to hear her tell her story accompanied by images is the most effective method of helping folks understand who she is and how her experience has shaped her."

Through video's visual and sound components, Bolin can create a relationship with her audience, allowing them to empathize with her story.