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Set in the 1970’s: The man with big curly hair and a Clark Gable mustache cannot get his message across. His team looks confused, which means his communication strategy is less than groovy. Notice the confused and exasperated looks on their faces? How about the man with the big curly hair’s frustration? A flat message was something you could use in the ‘70s - we hadn’t evolved our communicatory functions yet – not the case in 2011. The man with the big curly hair’s “a-ha” moment should be when he realizes his message isn’t the problem; rather, his delivery falls on its face.
What does it mean for a communication strategy to fall flat? It probably means the method is outdated. As communication technology evolves, your strategy and implementation of that strategy must also. Today’s workforce is watching video on their computers via YouTube, online news sites and Internet streaming, TVs, smart phones, tablet devices and digital billboards just to name a few. To expect an audience to respond and engage to a communication method that doesn’t play in the same space that they go to for information is unrealistic, or at the very least, risky.
Video is the best way to engage today’s workforce. Rich Media suggests viewer engagement increased by a whopping 400 – 700 percent when they use video to engage audiences versus static content. The team here at Launch Media is working hard to make workforce videos a top priority. And we’re not talking about boring videos with droning narrators. We’re making videos that are visually engaging, and thus, more effective at conveying a message, whoever the audience may be. We’ve worked with the Baton Rouge based industrial powerhouses like Turner, Shaw, and Albemarle as well as onsite in Texas for the Shell owned, Motiva. The Motiva project is the largest industrial constructional expansion site in North America, and our team works to deliver workplace safety and training videos to the workforce, providing them with an avenue to become plugged in to management’s safety culture initiatives. With such a diverse group of contractors, everyone being on the same page is key to efficient daily operations, and video is the preferred method of delivery for this. This multi-media communication strategy is just one example of a company who values seamless communication, crossing cultural lines and language barriers.
Although we have a new focus on workforce development video, we’re not shying away from marketing video. We love marketing and have done numerous marketing videos for clients like Exxon, Eatel and the Baton Rouge Area Chamber. Like workforce development, efficient marketing also requires that you engage a consumer’s audio and visual senses.
Keep your eyes peeled for more video from us on how communication is forever evolving. Over the next couple of months we will be adding to the series by sharing a video presentation on the topic. Also, give us a call if you have any questions or comments about workforce development or marketing video. We’d love to talk.
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